Before the world was exposed to the infinite stream of resources via the Internet, there were limited ways of garnering information. Although radio, telephones, and television have existed for decades, no other means of technology has revolutionized the way people communicate more than the Internet. After all, it didn’t acquire the nickname the “Information Super Highway” for no reason.
And while the boundless torrent of voices on the Internet have become an invaluable tool in modern-day decision making for both individuals and businesses, a far more nefarious industry has spawned from the unfettered access offered by the Internet: the online tarnishing of reputations. With various outlets in existence, including consumer review websites such as Yelp.com and RipoffReport.com, blogs, social networking sites, and other personal websites, the opportunities to smear the name of a person or company are essentially limitless.
Of course the original intentions of these websites was not to hurt others, but rather to unite people who share common interests, as well as to provide a sense of equality and justice for those of us who have genuine concerns or complaints. However, the world is big and Internet access has become more status quo than ever, leaving the days of privileged web surfing in the proverbial dust.
As a result, there are countless individuals who abuse this vital instrument. Despite all the extraordinary developments the Internet has bestowed upon modern-day society, it has simultaneously created a platform for a population rife with individuals whose sole purpose is to ruin the reputations of both people and businesses. Just one person can utilize dozens, even hundreds of these websites to post anonymous defamatory reviews and comments about a person or business.
This can be a costly situation, ultimately compromising the character and profitability of any entity, no matter how well established outside the Web; while a trusted reputation takes years to build up among consumers, it can take only one determined individual and a few hours to destroy it. Worst of all, it is a difficult task to bring these individuals to justice, as they are protected by the anonymity the Internet provides.
This is why numerous reputation management companies have sprung up across the virtual community. However, just like any service industry, some of these companies may prove more effective than others. At Kessler, our state-of-the-art Web.Sweep® Internet Monitoring software can help individuals and businesses protect themselves against damaging material posted across the vast plane of the Internet.
By combing through the entire Internet, including any information generated by search engines, this technology can help preserve a company or individual’s reputation, as well as assist in the defense against unauthorized use of intellectual property. Whether eliminating or burying search results containing derogatory content, the protection of an individual or company’s online reputation is a necessary practice in today’s cyber-oriented world.
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